10 Surprising Examples of Growth Hacking

Surprising Growth Hacking

Not long ago I started to get more familiar with Growth Hacking due to my close contact with Start Ups and their need to grow fast. My last post, where I explain how to grow your Twitter account is a good example of it. So, before we go any further let me ask you if know what Grow Hacking is? 

“Growth Hacking is a marketing strategy developed by technology Start Ups using creativity, analytics and social metrics to sell products and gain exposure quickly.” 

The term Growth Hacking was first used in 2010 by Sean Ellis who helped a big number of internet companies to grow explosively but there are many myths and misconceptions around Growth Hacking. The first issue comes with the wortd Hacking, associated with Hacker and carrying a very negative image. However, most of the Growth Hacking is non harmful to others and is mostly white hat.

A few quick objectives of Growth Hacking can be: Increase your followers on Social Networks, increase your mailing list or increase your visits to your website. In summary anything that makes a online service/product to grow. Due to the fact that Start Up companies tend to be short on money, Growth Hacking became very popular amongst these type of business since it´s a very low cost service. Continue reading

7 Smart Ideas For Snapchat Marketing #Infographic

7-smart-ideas-for-Snapchat-marketing

Have you ever used Snapchat? Do you really know how it works? It can really be a very powerful platform for your business and your social media strategy.

On my post about Content Marketing I went through some brands that are doing an excellent work on their blogs and providing amazing content. On this post I will explore you can use Snapchat to increase your visibility and why you should start using it right away.

Snapchat can play a an important role on your Social Media strategy for your business and you should jump on it before everybody does. Remember when Facebook was used by a very young audience? Nowadays, teenagers and youngsters think Facebook is for older people and are looking for other platforms to be on. Snapchat is for sure a platform very much used by young people and with a huge growth. If you think Snapchat is just for “sexting” you´re wrong.

Snapchat is not yet crowded with ads and Marketeers behind their brands experimenting everything they can like you have on Facebook, Twitter and Instagram, so there´s plenty of room for you and your business to starting creating innovative stuff to gain people´s attention.

Continue reading

10 Top Reasons Why Your Company Needs a Community Manager

10-reasons-why-your-company-needs-a-community-manager

On my last two posts I have created a list of inspiring Pinterest accounts and other one with great Instagram tools but recently I have dedicated a lot of time to read a lot of what these guys have to say about Social Media: Jeff Bullas, Gary Vaynerchuk  and Kim Garst.

Why? Well, these guys know a lot of Social Media and Online Marketing are part of this world you need to be constantly learning new things.

There’s a close link between my introductory line and the content of this post and I explain why. These authors are real authorities on Social Media, they talk about it, they write about it, they study about it, and they are the first ones to implement new tricks and techniques. What I mean is that there are people that dedicate tons of time to this brave new world. And in the other hand I see many companies neglecting the fact that they need to hire a professional to manage their Social Networks.

I have put together a list of 10 reasons why you should be considering to hire a Community Manger for your company today! Continue reading

21 Of The Most Inspiring Pinterest Accounts

21-of-the-most-inspiring-pinterest-accounts

This year of 2015 will be the visual year on social media, all predictions say the videos will be king and Social Networks like Instagram or Pinterest will be having a lot of attention a growth.

Due to the huge amount of information we receive everyday our attention spawn is decreasing therefore is becoming harder to focus on long sources of information. People are reading less and want to consume faster their information. When was the last you watched a video on Youtube with more than 3 minutes length? Can you remember easily?

So that´s why that networks like Instagram and Pinterest are becoming so popular, people want to absorb fast and easily visual information. My last two posts were about Instagram, one for tools and another with great accounts to follow on 2015, so this time I decided to research on who´s doing amazingly well on Pinterest. There are a lot of great accounts to follow.

I browsed… and I browsed a bit more through a lot of Pinterest accounts and selected these 21 accounts. I neglected fashion and very “womanish” accounts, since I wanted to show a little bit more of what else is being done besides the obvious. There´s no ranking on my list, all are great on their categories. Continue reading

11 #Instagram Tools You Need to Know About

11-Instagram-tools-you-need-to-know-about

After my previous post on 25 Instagram accounts to follow on 2015 I have confirmed that Instagram is really popular right now. I have got a lot of good feedback and interest on the Instagram accounts. However I also realized that there is a bit of misconception on how to use this platform and how to use it.

There are a lot of tools and apps out there that can improve your performance on Instagram. Even if your goal is not to become a professional Instagramer, some tools can just simplify your posting activity and achieve better quality and results on your pictures and management.

As more as I dig through this network as more interesting I find it, and I think there will be a lot more to come, or did you forget that Instagram is owned by  Facebook? One of Facebook´s motto is to be constantly improving, so expect more on Instagram and some of the improvements may come from these tools.

On these post there are two types of apps, the ones for your computer and the ones for your phone. Continue reading

The Unconventional guide for a new CV, 8 creative tips

The Unconvetional Guide for a new CV, 8 creative tips

The job market is immensely competitive and you’re just another highly qualified candidate looking for a job. You have your CV ready to support your application, but how can you stand out and not be another one on the pile?

By all means, the content of your CV will be a key factor on HR´s decision to hire you or not, and your experience and education will play an important role on  their decision, but there are a few tricks that can make a difference if you want to stand out and get hired. Continue reading